Resilinc
Creative direction, team manager, graphic design, project management, computer production, enhanced design standards, up-leveled creative solutions, industry knowledge, company-specific knowledge, supported direct reports’ career growth, and strengthened team performance
Creative director and team manager for a SaaS startup in the supply chain industry.
Cover and pages of a Q1 report, mockup of a user interface, print advertisement, infographic preview, logo refresh, presentation template update, and social graphics supporting blog post
With a planned rebrand in the future, the immediate need was to uplevel all marketing and communication assets. The approach was to remove dark photography, large typography, and crowded pages. Reintroducing the mid-tone logo blue color as the primary color supported an overall friendlier feel.