IBM
Creative direction, branding, cross-channel marketing campaigns, team lead, illustration, graphic design, training assets, internal website, computer production, presentation work, sales support, project management, work processes, company-specific knowledge, and industry knowledge
Creative director and team lead for the marketing, communications, training, and sales teams supporting cybersecurity products and services.
Internal environmental graphics, iconography library, interactive white paper, internal and external email communications, interactive touch screen, presentation slides, and event booth graphics
The marketing, communication, and sales assets developed for IBM cybersecurity focused on brand building and establishing market leadership. It brought together the product and service sides of the cybersecurity portfolio. It used bold colors and layered information to mimic the complexities of the cybersecurity landscape.