“Effective problem solving in design requires a balance of strategy and spontaneity, intelligence and creativity.”
– Maggie Macnab
Choosing the right design firm matters, whether you’re building or refreshing an entire corporate identity program or simply creating a new collateral asset. Graphic design firms vary in size, skill level, industry knowledge, and expertise.
Before committing to a specific firm, you should take the time to research, ask questions and view portfolio samples to ensure that your new graphic design firm is not only the right fit for your organization but that you feel comfortable working together.
It’s also important to remember that the sooner a graphic designer or creative professional gets involved with your organization the greater the impact they can have elevating your brand.